Case Study: Mike's Bikes boosts customer loyalty and drives $100K+ in repeat revenue with Ascent360

Mike’s Bikes increases customer loyalty with Ascent360 and Lightspeed

Mike’s Bikes, North America’s leading bike retailer, faced a surge of new customers across a large online store and 12 brick-and-mortar locations but lacked the segmentation and personalization needed to keep them—relying on impersonal “batch-and-blast” emails. To address this, the retailer deployed Ascent360’s Customer Data Platform integrated with Lightspeed POS to better connect customer data and deliver automated, personalized marketing.

Ascent360 built rich customer profiles and a synchronized, set‑it‑and‑forget‑it solution with Lightspeed to run targeted campaigns (including automated 90- and 120-day return-traffic emails with dynamic local-store content). The Ascent360-powered campaigns drove over $100K in revenue and doubled conversion rates, lifted post-purchase email open rates to 40–60%, and—combined with loyalty rewards—boosted profits by 25–125%.

Mike’s Bikes