Case Study: Mike’s Bikes achieves higher return visits and revenue with Ascent360

Mike’s BIkes - Customer Case Study

Mike’s Bikes, a 12‑store retailer and leading bike dealer in North America, wanted to drive repeat visits from customers who hadn’t purchased in 90–120 days. They engaged Ascent360 to create a low‑touch, automated re‑engagement program that leveraged the retailer’s purchase history and deployed messages through ExactTarget.

Ascent360 built a daily automation that pulled customers at the 90‑ and 120‑day marks and sent two triggered emails — a location‑personalized 90‑day message and a 120‑day limited‑time $10 coupon — to motivate store visits. The campaign drove measurable results: increased total revenue with an AOV of $346 and $4 revenue per email, a 1.2% conversion rate (about double the multi‑channel retail benchmark), and ~26% open rates — nearly twice the open rate of ad‑hoc promotions.

Mike’s Bikes