Case Study: Mike’s Bikes automates repurchase campaigns and generates $100K+ in revenue with Ascent360 CDP

Mike’s Bikes Automates Repurchase Campaigns with the Ascent360 Customer Data Platform (CDP)

Mike’s Bikes, the largest bike dealer in North America with 12 Bay Area stores and a growing online presence, needed to boost repeat purchases and return-store traffic through more personalized, automated marketing. To do this they partnered with Ascent360 and its Customer Data Platform (CDP) to better unify customer data and enable targeted post-purchase outreach.

Ascent360 implemented a CDP-driven solution that ingests purchase history, updates daily CRM lists, adds dynamic content, and triggers a two-email post-purchase incentive series at 90 and 120 days (if no new purchase). The campaign—sent via Mike’s Bikes’ email service provider—generated over $100K in revenue, a $346 AOV, $4 revenue per email, and delivered open and conversion rates roughly 2x industry norms, with Ascent360 also providing automated revenue attribution.

Mike’s Bikes

Eric Lucan

Chief Medical Officer