Case Study: Mammoth Mountain achieves 1900% ROI and 150%+ web revenue growth with Ascent360 CDP

Mammoth Mountain Increases Revenue and Reduces Costs with the Ascent360 CDP

Mammoth Mountain, California’s highest four-season resort, tasked its marketing team with optimizing channels, driving more revenue, and accurately attributing campaign returns. To meet those goals they partnered with Ascent360 and its customer data platform (CDP) to better consolidate customer data and move to an ROI-driven marketing approach.

Ascent360 implemented its CDP, consolidated Mammoth Mountain’s data to identify top customers (555 RFM score), and activated targeted campaigns—Personalized Booking Anniversary, In‑Resort Gift Card incentives, lodging and lift-ticket retargeting, and “Thank you/Come Back” emails. The results were dramatic: 1900% ROI overall, 400% ROI on each redeemed gift card, a 35% email open rate with a 19% click-to-open rate, and web revenue goals exceeded by an average of 150%, with continued strong campaign performance.

Mammoth Mountain

Molly Holmes

Direct Marketing Manager