Case Study: Linchris doubles direct booking revenue with Ascent360

Linchris doubles direct booking revenue with Ascent360

Linchris, a leading hotel management company with a portfolio of over 30 properties, faced a significant operational challenge with its disconnected email marketing tools. The lean marketing team spent hours manually building separate audience lists for each of its 16 independent hotels, resulting in broad, unsegmented campaigns that often reached guests who already had reservations. Seeking a smarter solution, Linchris partnered with Ascent360 to find a platform that could integrate with their booking systems and enable precise guest segmentation.

By implementing Ascent360's AI-first Customer Data Platform, Linchris automated its list-building process and gained the ability to create hyper-segmented campaigns based on booking behavior and geography. This solution led to a doubling of email-attributed revenue and generated a 21%+ increase in ROI within the first year. The vendor's platform also helped achieve an impressive 48%+ average email open rate across their portfolio and enabled new VIP recognition programs using integrated CRM capabilities.

Linchris