Case Study: Johnson Outdoors achieves 30% increase in email opens and clicks with Ascent360

Johnson Outdoors Builds Bonds Across Brands With Ascent360

Johnson Outdoors, Inc., a global outdoor recreation retailer with 24 brick-and-mortar locations, an online store and eight brands across fishing, diving, watercraft and camping, needed to build and maintain customer loyalty across its diverse brand portfolio. They engaged Ascent360 and adopted the Ascent360 CDP to improve segmentation and deliver more relevant, cross-brand communications.

Ascent360 implemented its customer data platform and a branded event survey app to capture rich customer data, enable targeted email tests and personalize messaging and subject lines. As a result, Johnson Outdoors saw open and click-through rates rise by more than 30% versus generic emails, rapidly shifted from offer-based to content-based campaigns during the pandemic, and built stronger customer profiles for ongoing segmentation and engagement.

Johnson Outdoors