Case Study: Johnson Outdoors achieves a 30% boost in email engagement and stronger loyalty across 8 brands with Ascent360

How Johnson Outdoors Builds Customer Loyalty Across 8 Brands

Johnson Outdoors, Inc., a global outdoor recreation retailer with 24 stores and eight brands (including Eureka, Jetboil and Minn Kota), needed to maintain customer loyalty and manage marketing across multiple brands and segments in a rapidly changing market. To solve this, Johnson Outdoors partnered with Ascent360 and adopted the Ascent360 customer data platform (CDP) to centralize customer profiles and enable data-driven, personalized engagement.

Using the Ascent360 platform and a custom event survey app that fed rich customer data into their database, Johnson Outdoors ran targeted, personalized email campaigns, shifted quickly to content-focused messaging during store disruptions, and implemented a CDP goal framework for testing and segmentation. Ascent360’s solution helped drive more than a 30% increase in email opens and clicks, improved segmentation into transactional vs. relationship buyers, and gave the team agility to pivot campaigns during the pandemic.

Johnson Outdoors