Case Study: Bolton Valley achieves increased customer engagement and unified customer insights with Ascent360

How Bolton Valley Will Enhance Customer Engagement This Ski Season

Bolton Valley, a Vermont all-seasons resort, faced new marketing challenges as COVID-19 limited in-person events and changed how guests needed to be informed about safety and operations. To unify siloed customer data (including from the Axess ticketing system), improve communication, and drive revenue from both new and existing guests, Bolton Valley selected Ascent360 to help expand influence and increase guest engagement this ski season.

Ascent360 implemented its marketing automation platform to create a single view of Bolton Valley’s customers, integrate Axess data, run tailored multi-channel campaigns, and automate safety and promotional messaging. The Ascent360 solution helps Bolton Valley identify loyal customers and lookalikes, empower guests as brand ambassadors, and track campaign performance — enabling measurable improvements in customer engagement and revenue opportunities through targeted, data-driven outreach.

Bolton Valley

Scott Pellegrini

Director of Sales & Marketing