Case Study: Bicycle Sport Shop recaptures personalized service and boosts repeat sales with Ascent360

How Bicycle Sport Shop Delivers a Stellar Customer Experience

Bicycle Sport Shop, a five-location Austin, Texas bike retailer that runs sales, service, rentals and community rides and classes, faced a sudden drop in in-person events and customer engagement during the pandemic. To recapture its high-touch customer experience virtually, the retailer selected Ascent360 and its marketing platform to identify high-value vs. lapsed customers and deliver targeted, automated campaigns.

Ascent360 implemented personalized, automated marketing and segmentation to re-engage customers with timely offers (maintenance packages, gear add-ons and upsells) and to build virtual relationships in place of in-person touchpoints. The vendor’s solution enabled Bicycle Sport Shop to communicate more individually with customers, driving increased return business and revenue growth according to the retailer, though specific metrics were not disclosed.

Bicycle Sport Shop

Hill Abell

Owner