Case Study: Angel Fire Resort achieves year‑round visitation growth with Ascent360

How Angel Fire Resort Will Boost Customer Visitation with Ascent360

Angel Fire Resort, an 18,450‑acre four‑season destination in the Rocky Mountains, engaged Ascent360 to boost year‑round visitation by better identifying and targeting high‑value customers. The resort needed to aggregate disparate sales and guest data and deliver personalized, data‑driven marketing to drive lodging, activities and repeat stays.

Ascent360 deployed its customer database platform (CDP) and automated marketing campaigns to consolidate Angel Fire Resort’s sales systems into rich customer profiles for segmentation and triggered, personalized offers. By using Ascent360’s platform to target guests based on interests, past purchases, stays and demographics, Angel Fire expects improved engagement, increased bookings and faster recognition of sales and profit gains from more effective, timely outreach.

Angel Fire Resort

Greg Ralph

Sales & Marketing Director