Case Study: Fish307 achieves unified customer data and dramatically increased email engagement with Ascent360

Fish307 Uses Ascent360 to Aggregate Data and Increase Engagement

Fish307 is a Lake George, NY-based fishing tackle and equipment retailer that has grown from a local shop into a global in-store and online seller. As their business expanded into ice and fly-fishing markets they outgrew their email service provider, POS and eCommerce systems, leaving them without a single tool to aggregate customer data or segment audiences and forcing them into time-consuming batch-and-blast campaigns. To address this, Fish307 engaged Ascent360’s marketing platform for one-click integrations, data ingestion, segmentation and automated email capabilities.

Ascent360 integrated with Fish307’s BigCommerce store and new Lightspeed POS, cleansed and enriched customer data, replaced their legacy email tool, and enabled automated, segmented multi-touch campaigns and template-driven messaging. The result: Fish307’s automated, targeted emails drove website visits from an average of 15–20 users to over 200 in a four-week span, increased email engagement substantially, and supported a growing online channel that now represents about 55% of sales.

Fish307