Case Study: Crystal Mountain achieves unified guest data and $315K in 5 days with Ascent360

Crystal Mountain Ski, Golf & Spa Resort Unifies Their Guest Data and Grows Their Database

Crystal Mountain, a family-owned luxury resort & spa, faced fragmented guest data across multiple systems that forced them into ineffective “batch-and-blast” marketing and poor engagement. To centralize guest records and enable targeted audiences, they turned to Ascent360 and its guest data and marketing automation platform.

Ascent360 unified Crystal Mountain’s data through direct integrations (e.g., Springer Miller Systems, Siriusware, Book4Time) and daily hygiene, producing golden records and enabling automated, segmented campaigns. Ascent360’s solution drove measurable results — over $400K from a single pre-arrival campaign, ~$315K in five days from a golf-package campaign, 35%+ higher click-through rates across segmented campaigns, and improved deliverability and compliance — while powering direct mail and social retargeting efforts.

Crystal Mountain