Case Study: BikeSource achieves higher prospect capture and customer retention with Ascent360

BikeSource - Customer Case Study

BikeSource, a multi-location bike retailer and the largest Specialized Dealer in the Rocky Mountain region, struggled to consistently capture participant contact information at events and lacked visibility into the customer purchase and service experience. BikeSource engaged Ascent360 to provide a mobile lead capture and feedback solution — including a custom iPad signup form that syncs with their CRM and automated post‑purchase/post‑service surveys — to reliably collect leads and surface satisfaction data.

Ascent360 implemented an offline-capable iPad signup form that uploads to BikeSource’s CRM when connectivity is available, automated follow-up emails to registrants, and emailed surveys delivered one day after purchases or service appointments feeding a custom reporting dashboard. Ascent360’s solution increased prospect contact capture to grow the database and revenue, improved customer experience monitoring through satisfaction ratings and comments, and boosted retention by enabling managers to quickly contact and remediate customers who reported poor experiences.

BikeSource