Case Study: Angel Fire Resort achieves increased revenue and customer loyalty with Ascent360

Angel Fire Resort Increases Revenue and Customer Loyalty with Ascent360

Angel Fire Resort, a four-season destination in Northern New Mexico serving skiers, snowboarders, bikers, golfers and members, needed a sophisticated but easy-to-use email solution to better segment its diverse audiences and drive loyalty and sales. They selected Ascent360 to replace generic “batch and blast” messaging with targeted, personalized communications and automations.

Using the Ascent360 marketing platform, Angel Fire built advanced segmentation, personalized automations (such as pre-arrival gear reminders) and simple campaign revenue tracking. Ascent360 helped boost email open rates to 35–65% (from ~12–15%), generated $125K from a single automated pre-arrival campaign, and reduced backend effort while providing clear attribution of campaign revenue.

Angel Fire Resort