Case Study: Alpine Shop builds community and accelerates customer conversions with Ascent360

Alpine Shop Builds Community Through Data-Driven Marketing

Alpine Shop is a four-location outdoor retailer focused on building community through events, data-driven marketing and surveys. Facing the need to engage the right customers, drive revenue from events, and rapidly adapt in-person programming during the pandemic, Alpine Shop has relied on Ascent360’s automated marketing campaigns and data analysis tools to manage event promotion, post-event follow-up and customer segmentation.

Using Ascent360’s platform for automated emails, survey collection, predictive analytics and interest-based segmentation, Alpine Shop increased conversion velocity and lifetime value: nearly 50% of event attendees make a purchase after their first event, event-origin customers spend 55% more than non-event customers, 41% of customers make a repeat purchase within 30 days, and 46% of prospects acquired in March 2020 became customers within six months. The Ascent360-enabled program also yields a 12-day average conversion time, a $142 average first purchase, and concentrates 73% of revenue in the top 20% of customers.

Alpine Shop

Todd Oswald

Director of Marketing