Case Study: Alpine Shop achieves increased repeat sales and higher customer spend with Ascent360

Alpine Shop Boosts Repeat Sales By Building Community With Data Driven Marketing

Alpine Shop, a 45‑year outdoor retailer with four stores in Missouri and Kansas and an online presence, needed to turn its community‑focused events into reliable repeat business and more personalized communications — a challenge made harder when clinics and races went virtual during the pandemic. To capture attendee feedback and deliver targeted follow‑up offers, Alpine Shop partnered with Ascent360 and adopted the Ascent360 platform to track event participation, survey responses and purchase behavior.

Using Ascent360, Alpine Shop deployed post‑event email campaigns with survey‑triggered coupons and leveraged platform analytics to segment customers and serve dynamic, interest‑based content. The results were strong: nearly 50% of attendees purchase after their first event, event attendees spend 70% more than non‑attendees, 41% of repeat sales occur within 30 days, 46% of March 2020 prospects became customers within six months, and 73% of revenue is driven by the top 20% of customers — many of whom make 10+ transactions.

Alpine Shop