Case Study: Big Ass Fans cuts marketing campaign costs by 90% with Geopointe from Ascent Cloud

Big Ass Fans cuts marketing campaign costs by 90% with Ascent Cloud

Big Ass Fans, a Kentucky-based manufacturer of industrial and commercial cooling products, faced challenges with limited visibility into high-value accounts and inefficient planning for its sales, service, and marketing teams. To address these disconnected operations and support strategic growth decisions, the company turned to vendor Ascent Cloud and implemented its Geopointe solution.

By implementing Ascent Cloud's Geopointe platform, Big Ass Fans gained critical mapping and reporting capabilities to visualize accounts and territories clearly. This solution enabled more precise decision-making for growth and marketing, resulting in a 90% reduction in marketing campaign costs and the identification of new revenue opportunities that were previously missed.

Big Ass Fans