Case Study: YESSS Electrical boosts checkout conversion with Ascensor

YESSS Electrical boosts checkout progression by 20% with Ascensor

The customer, YESSS Electrical, a UK-based electrical wholesaler, faced challenges with customer drop-off and basket abandonment during their online checkout process. They partnered with the vendor Ascensor, who proposed a series of Conversion Rate Optimization (CRO) tests to identify key areas for development and improve the user experience.

Ascensor implemented a series of A/B tests targeting specific friction points in the checkout. This included making the terms and conditions checkbox more obvious, displaying VAT-inclusive prices earlier, and prominently showing a free delivery threshold. These tests collectively led to significant improvements, including a 20% increase in users progressing to the next checkout stage and a 10% increase in average order value, resulting in a substantial revenue boost for YESSS Electrical.

YESSS Electrical