Case Study: Trimble boosts software trial sign-ups with Ascensor PPC campaigns

Trimble drives 1.13M impressions with Ascensor

Trimble, a global industrial and engineering technology brand, chose to work with Ascensor to increase brand awareness and boost sales of its Tekla software and training courses. The challenge was to run a marketing campaign that carefully targeted the right demographics, focusing on industry professionals with the budget to purchase the software or courses after a free trial.

Ascensor took ownership of Trimble's paid search campaigns, creating tailored PPC campaigns across Search, Display, video, and Performance Max. By optimizing campaigns in real-time and using event-based tracking, they generated high-quality leads. The results were 1.13 million ad impressions and 43,000 clicks, which provided Trimble with a massive competitive advantage through successful free trial sign-ups.

Trimble