Case Study: The Ice Co achieves greater reach and engagement with Ascensor’s AI video and Meta campaign

The Ice Co boosts reach to 655K impressions with Ascensor

The Ice Co faced the challenge of creating authentic, professional-looking video content for their ice cube products without a large budget, a task made difficult by the complexity of rendering realistic ice with AI. They also needed a paid media strategy to turn these assets into meaningful reach and engagement to drive supermarket sales. Vendor Ascensor partnered with them to produce AI-driven videos and launch a Meta advertising campaign.

Ascensor implemented a streamlined AI-first workflow using tools like VEO 3, Kling AI, and Midjourney to create three high-impact videos. They paired this with a targeted Meta ads campaign focused on audiences interested in grocery shopping and mixology. The results exceeded expectations, delivering over 655,000 impressions and driving more than 11,000 website sessions at a lower cost than forecast, successfully increasing brand awareness.

The Ice Co