Case Study: Sustrans achieves a seamless GA4 migration with Ascensor

Sustrans migrates 9 data accounts to GA4 with Ascensor

Sustrans, a non-profit organization dedicated to making it easier for people to walk, wheel, and cycle, needed to migrate multiple website properties from Universal Analytics (UA) to GA4 before Google's deadline. They required a seamless transition to maintain uninterrupted data reporting and ensure compliance with cookie policies, so they enlisted the expertise of Ascensor.

Ascensor's Data Science team executed a bespoke migration, reviewing existing tracking setups, ensuring cookie compliance, and providing comprehensive GA4 training. The result was a seamless transition for nine data accounts, allowing Sustrans to track nearly 150,000 sessions per month. Ascensor's solution provided Sustrans with greater insight into their website performance and boosted their reporting efficiency.

Sustrans