Case Study: Safestyle Windows boosts conversions with Ascensor’s website redesign

Safestyle Windows boosts conversions by 21% with Ascensor

The customer, Safestyle Windows, a major UK door and window installation business, faced the challenge of an outdated and complex website built on an overly intricate Sitecore framework. Following their acquisition by ASHI Group Limited, they partnered with the vendor Ascensor for a complete redesign to achieve a fresh look, a leaner CMS, and a conversion-focused online presence.

Ascensor implemented a new website using Craft CMS, following a data-driven CRO process that included extensive split-testing and customer journey mapping. The solution was a high-performance Single Page Application featuring an enhanced interactive product selector. Ascensor's work resulted in a 21% increase in conversion rate and a 19% uplift from navigation improvements, providing ASHI's newly acquired brand with a modernized and highly effective digital platform.

Safestyle Windows