Case Study: Melissa Timperley Salons achieves 77% more organic traffic with Ascensor SEO

Melissa Timperley Salons boosts appointment bookings 80% with Ascensor

Melissa Timperley Salons, a multi-award-winning hairdresser in Manchester, wanted to increase online visibility and translate it into more in-person appointments. Their challenge was to attract local organic traffic and drive customers to their city centre salon. They partnered with digital agency Ascensor to develop a targeted SEO strategy.

Ascensor implemented a comprehensive SEO campaign, beginning with thorough keyword research and the creation of optimized, engaging content for service pages. The strategy highlighted the salon's unique offerings, including its inclusive services like gender-neutral pricing and a private space for hijab-wearing clients. This effort, combined with a sleek website re-design, resulted in a 77% increase in yearly organic traffic and an 80% increase in appointment bookings. Ascensor also secured 19 new number one keyword rankings, firmly establishing the salon as a leader in local search results.

Melissa Timperley Salons