Case Study: Luxe By She achieves higher revenue and ROAS with Ascensor PPC and Shopify optimisation

Luxe by She boosts Google Ads revenue 267% with Ascensor

The premium hair extensions brand Luxe By She partnered with digital marketing vendor Ascensor to increase sales and revenue through paid ads and upgrades to their Shopify site. Their challenge was to improve the effectiveness of their Google Ads campaigns and overcome a problematic site structure that lacked individual URLs for product variants.

Ascensor implemented a data-driven solution that included enriching product data with a supplemental feed, conducting split tests in Performance Max campaigns, and overhauling the site structure with their SEO and UX teams. As a result, Luxe By She achieved a 267% growth in revenue from Google Ads, a 300% increase in ROAS, and a 74% improvement in CTR, leading to a significant boost in sales and a stronger competitive edge.

Luxe by She