Case Study: Shakedeal modernizes its B2B procurement brand with Ascendum Solutions

Shakedeal modernizes B2B brand identity across 4 touchpoints with Ascendum Solutions

Shakedeal, a leading B2B e-commerce and supply chain tech company in India, required a complete rebrand to modernize its identity and align its materials and messaging with a new AI-driven strategic direction. The challenge was to refresh the established brand to reflect this new approach while retaining customer recognition and trust. They partnered with vendor Ascendum Solutions for branding services.

Ascendum Solutions developed a compelling new visual identity for Shakedeal, centered on themes of connection and collaboration. The solution included a bold new logo, a contemporary color palette, and a direct tone of voice. The updated branding successfully captured the essence of the company as a premier B2B marketplace, conveying professionalism, efficiency, and modernity across all client touchpoints.

Shakedeal