Case Study: a Fortune 500 insurance provider achieves a simpler drug benefits portal with Ascendum Solutions

Fortune 500 insurance provider redesigns 800+ screens in 4 months with Ascendum Solutions

The customer, a fortune 500 insurance provider, launched a new Pharmacy Benefit Manager (PBM) and faced the challenge of creating an intuitive client portal. Their existing system had a complex registration process and convoluted navigation, and they lacked control over the design of several linked services. They partnered with Ascendum Solutions for a complete UX and design overhaul to create a cohesive and user-friendly one-stop portal.

Ascendum Solutions executed a full rebrand, establishing a modern, user-centric design and developing a robust design system for long-term scalability. The solution significantly simplified the user experience, reducing cognitive load and making key actions faster. The design system accelerated design iteration and improved development handoff, minimizing rework. The final product delivered a frictionless experience for users managing prescription coverage.