Case Study: a global Fortune 500 broadcaster achieves 475% viewer growth with Ascendum Solutions

Fortune 500 Client boosts viewer growth 475% with Ascendum Solutions

Ascendum Solutions was engaged by a Fortune 500 client, a leading broadcaster and India's first premium OTT service, which faced a highly competitive market with over 30 platforms. The client's challenge was to create more engaging, second-screen experiences for fans of its original content and live events, wanting to integrate interactive elements like contests and games to boost engagement and allow for monetization.

To address this, Ascendum developed a proprietary Experience Management System (EMS). This scalable platform integrated a library of interactive services, including live polls, quizzes, and gamification strategies, connecting fan actions on mobile devices to the live broadcast. The results were significant, with the platform handling 3.8 million concurrent users, over 100 million media interactions, and 150 million social interactions. Ascendum's solution drove a 475% growth in hours spent on the platform and a 69% increase in average user time.