Case Study: a Fortune 500 broadcaster achieves 5x OTT engagement with Ascendum Solutions

a global Fortune 500 client boosts viewer engagement 5x in 8 weeks with Ascendum Solutions

The customer, a global Fortune 500 broadcaster and pay TV operator, faced the challenge of increasing installs and user engagement for its OTT service after acquiring major sports rights. They needed to rapidly develop and launch multi-platform OTT apps with a new freemium model ahead of major sporting events and partnered with Ascendum Solutions for this digital initiative.

Ascendum Solutions designed and developed the OTT applications for multiple TV platforms, integrating existing infrastructure and new monetization features. The solution was launched in just eight weeks. This resulted in a landmark 70 million viewers during the FIFA World Cup, a 5x increase in user engagement time, and a 126% growth in app store installs.