Case Study: 713 Media Group creates a seamless music streaming and merch experience with Ascendum Solutions

713 Media Group boosts mobile engagement with Ascendum Solutions

The customer, 713 Media Group, a premier music studio in Houston, wanted to create a hybrid app called Flux TV that functioned as both a media viewer and a merchandise store. They partnered with the vendor, Ascendum Solutions, to develop a unique and simple native mobile experience for this platform.

Ascendum Solutions implemented a minimalistic solution with a simple, gesture-based navigation system inspired by flipping through TV channels. The approach included a pure black interface for a cinematic feel, integrated merchandise that felt like a natural part of the app, and new Airplay streaming functionality. The outcome was an intuitive app that successfully enhanced the user experience, allowing for effortless content browsing and streaming to external devices.

713 Media Group