Case Study: Panasonic saves $350K and cuts time-to-fill by 50% with Ascendify

Panasonic saves $350k and cuts time to fill by 50% with ascendify

Panasonic, the global electronics and solutions company, faced a weak employer brand and an inefficient, single career site and ATS that couldn’t showcase multiple business units, provide a mobile-friendly candidate experience, or enable personalized candidate journeys. To reduce reliance on external agencies, shorten time-to-fill, and improve quality of hire, Panasonic partnered with Ascendify and evaluated an end-to-end recruiting solution to modernize its talent strategy.

Ascendify implemented a phased rollout—first deploying its recruitment marketing platform and mobile-responsive talent communities across five global divisions, then replacing Panasonic’s ATS with Ascendify’s end-to-end talent acquisition platform to manage pipelines, candidate tracking, collaboration, and competency-based assessments. As a result, Panasonic achieved a 50% reduction in time-to-fill, a 60% cut in recruiting expenses, a 65% increase in hires from its talent community, saved $350K, and reached full ROI within three months of using Ascendify.

Panasonic

Anastasia Bartolucci

Senior Manager, Global Talent Acquisition & Brand