Case Study: CJ Wildlife boosts Google Ads ROI with Ascendancy Internet Marketing

CJ Wildlife boosts click-through rate 49% with Ascendancy Internet Marketing

CJ Wildlife, a Shropshire-based wild animal food company, wanted to improve the return on investment from their existing Google Ads campaigns. They enlisted Ascendancy Internet Marketing for its expertise to gain more advanced knowledge of the platform and develop a better action plan.

Ascendancy implemented a bespoke training program for the CJ Wildlife marketing team, consisting of a beginners' course followed by a more advanced session. This solution provided dramatic results: the team achieved a 49% increase in click-through rate and a 67% decrease in cost per click, allowing them to purchase clicks at a third of the previous cost and significantly improve their ROI.

CJ Wildlife