Case Study: Museum of Freemasonry refreshes its heritage brand with Ascend Studio

Museum Of Freemasonry rebrands with Ascend Studio in 300+ years of heritage storytelling

The Museum of Freemasonry, housed in London, faced the challenge of being widely misunderstood despite its 300-year history and notable members. Ascend Studio was engaged to decode this enigmatic heritage through a comprehensive rebranding effort.

Ascend Studio developed a new brand strategy and identity for the museum. The solution included identity design, a custom typeface, animation, copywriting, and extensive collateral like wayfinding systems, promotional booklets, and environmental graphics to better communicate the institution's unique story.

Museum Of Freemasonry