Case Study: Lateral evolves its real estate brand and website with Ascend Studio

Lateral evolves its brand over 4 years with Ascend Studio

Lateral, a real estate investment and development firm, faced the challenge of evolving its brand to reflect its significant growth in scale and ambition. The original brand, created by vendor Ascend Studio, no longer matched the company's increased AUM, project scale, and team capabilities. Lateral needed a more sophisticated identity that retained its distinctive challenger energy while supporting its next phase of growth.

Ascend Studio addressed this by developing a new brand strategy rooted in community and impact, fusing STEM with lived experience. They created a bold, flexible design system and a robust new website that provided a clear point of differentiation. The outcome was a sophisticated platform for growth that fully reflected Lateral's elevated capabilities and calibre, successfully supporting the firm's ambitious future.

Lateral