Case Study: Crosstide achieves a stronger, more trusted brand with Ascend Studio

Crosstide launches a new brand and starter website with Ascend Studio

Ascend Studio partnered with Crosstide, a data and AI transformation company formerly known as 101 Ways. The customer faced a challenge of low brand recognition, an outdated name that no longer reflected its focus, and a visual identity misaligned with its strategic goals to expand into the conservative financial services sector. Internally, the team lacked a unifying brand, and externally, they needed to build trust with senior enterprise buyers.

Ascend Studio delivered a comprehensive solution including brand strategy, a new name, identity design, and a digital presence. The new "Crosstide" brand, anchored by the "Energy of Change" proposition, was designed to project assurance, maturity, and modern credibility. The result was a confident new identity that the client's CEO praised for its collaborative creation and high craft, providing a sophisticated brand narrative to support their ambitious growth plans.

Crosstide