Case Study: Zurn improves website performance and customer engagement with Ascedia

Zurn streamlines its 6,000-product website with Ascedia

Zurn, a leading manufacturer in engineered water solutions, faced the challenge of managing an unwieldy and non-responsive online product catalog for over 6,000 products. Ascedia was engaged to transform this into a seamless digital experience.

Ascedia implemented the Kentico EMS platform to overhaul the website, focusing on content management, data integration, and e-commerce functionality. This solution saved editors considerable time and provided a vastly improved user experience. The project resulted in a significant increase in mobile and tablet sessions, new users, new sessions, and overall website traffic. For its success, the new Zurn website received the Communicator Award for Website Design in the Manufacturing category.

Zurn Industries