Case Study: UW Madison School of Business boosts conversions and traffic with Ascedia

UW Madison School of Business boosts traffic 9% with Ascedia

The UW Madison School of Business faced a challenge with its outdated website, which suffered from broken links, an inconsistent look and feel, and low conversion rates that were negatively impacting its brand image. To address this, the school engaged Ascedia for a full website rebuild that included strategic planning, experience design, and application development.

Ascedia implemented a new WordPress CMS solution focused on brand consistency, performance, and accessibility. They developed custom blocks and post types to provide a structured and integrated content experience. Post-launch, the site saw a measurable positive impact: 41% of respondents were more likely to consider UW after viewing the main program page, a 9% increase in traffic from new users, and a 40% increase in organic traffic to the undergraduate program.

UW Madison School of Business