Case Study: UW Madison College of Engineering Re-Engages Prospective Students with Ascedia Website Design

UW Madison College of Engineering boosts new users with Ascedia

The UW Madison College of Engineering faced a challenge where its sprawling and inconsistent website failed to engage prospective students, burying key inspirational content among thousands of pages. Ascedia was engaged to provide strategic planning, experience design, and application development services to address this critical issue.

Ascedia's solution began with stakeholder interviews and a content audit, followed by collaborative design that applied the college's new brand to a flexible, clean website structure built in WordPress. The new site led to measurable improvements, including a significant percentage increase in new users, sessions, and pageviews, successfully restoring the site's role as an inspirational tool for prospective students.

UW Madison College of Engineering