Case Study: Novus Home Mortgage boosts search visibility and user engagement with Ascedia's WordPress rebuild

Novus Home Mortgage boosts clicks 25% in 7 days with Ascedia

Novus Home Mortgage, a national mortgage lender, faced a fragmented digital presence with two disjointed websites, broken SEO, and an outdated platform that made loan officer profiles difficult to manage. They partnered with Ascedia to unify their experience on a modern, scalable WordPress solution that could improve discoverability and support marketing and lead generation efforts.

Ascedia designed and built a custom WordPress theme, migrating the site to Pantheon hosting. They consolidated the web properties, implemented personalized "sticky advisor" tools, and created new directories for officers and branches. The results were immediate, with a 25% increase in clicks and a 17% increase in impressions in the first week. Profile page views saw massive growth, with one officer's profile increasing by 3,100%. Ascedia's solution also resolved all 404 errors and achieved strong Core Web Vitals scores.

Novus Home Mortgage