Case Study: Milwaukee County Transit System improves mobile rider access with Ascedia app development

Milwaukee County Transit System boosts mobile transit access with Ascedia ahead of schedule

The Milwaukee County Transit System (MCTS) faced a challenge in serving its users, as over 85% of website visitors were on mobile devices needing real-time route information, but the existing site was not mobile-friendly. To address this, MCTS partnered with vendor Ascedia for strategic planning, experience design, and application development to overhaul their digital presence.

Ascedia, collaborating with an advertising agency, developed a new website and app featuring search functionality, real-time data via Google Maps API, and streamlined content. The solution simplified schedule lookup and system alerts. Ascedia completed the project ahead of schedule, launching with a major campaign and achieving a measurable increase in new sessions and mobile sessions for MCTS.

Milwaukee County Transit System