Case Study: MetalTek International improves search visibility and qualified lead generation with Ascedia

MetalTek International boosts PPC conversions 50% with Ascedia

MetalTek International, a manufacturer of highly engineered metal components, faced the challenge of connecting its complex portfolio of alloys and processes with the specific needs of its technical audience online. They partnered with Ascedia on a digital marketing and strategic planning initiative to improve search visibility and attract more qualified prospects, particularly for applications involving corrosive environments, high wear, and high heat.

Ascedia implemented an integrated program focused on SEO, paid media, audience targeting, and conversion optimization. The solution moved beyond simply driving traffic to creating clearer paths for specialized prospects to find relevant expertise. This data-driven approach yielded significant results for MetalTek, including a 50% increase in PPC conversions, a 51.7% decrease in cost per conversion, and over 1,000 additional organic search clicks year over year.

MetalTek International