Case Study: Lakeside Manufacturing achieves a scalable, high-performing digital platform with Ascedia

Lakeside Manufacturing boosts mobile engagement 42% with Ascedia

Lakeside Manufacturing, a producer of transport and storage equipment, faced a disconnected and underperforming web presence. Their challenge included a fragmented product catalog, outdated site architecture, frequent outages, and no visibility into digital performance. They partnered with Ascedia to lead a digital transformation effort.

Ascedia redesigned and rebuilt multiple divisional websites using WordPress and WooCommerce, integrated with Plytix PIM for centralized data management. The solution provided a scalable digital foundation. Results included an 8% increase in sitewide engagement, a 42% increase in mobile engagement, a 65% reduction in product update time, and a 22% increase in qualified lead conversions, with zero downtime since launch.

Lakeside Manufacturing