Case Study: Lake Express streamlines ferry reservations with Ascedia’s custom booking platform

Lake Express converts 80% of website visitors into reservations with Ascedia

Lake Express, a high-speed auto and passenger ferry service on Lake Michigan, faced significant operational limitations with its modified hotel booking system, which could not handle its complex scheduling, pricing, and vehicle inventory needs. The lack of a suitable third-party solution led to manual workflows and a poor customer experience, prompting them to partner with Ascedia for a custom reservation system.

Ascedia designed and developed a robust, web-based .NET reservation platform tailored to Lake Express's specific business model. The solution handles complex bookings, real-time availability, and dynamic pricing, resulting in a system that has processed over 120,000 ticket transactions in a single season and converts 80% of website visitors into active reservations, providing long-term stability and eliminating costly licensing fees.

Lake Express