Case Study: GE HealthCare Digital Pharma Solutions achieves a scalable marketing engine with Ascedia

GE HealthCare Digital Pharma Solutions builds a scalable marketing engine with Ascedia

GE HealthCare Digital Pharma Solutions, a specialized division of GE HealthCare, needed to launch a new digital outreach program from scratch without an existing contact database or marketing infrastructure. They faced internal CMS limitations and required a nimble, full-service partner to build campaign landing pages that could evolve rapidly. They turned to Ascedia, who recommended and deployed HubSpot Marketing Hub Starter to serve as their core CRM and marketing automation platform.

Ascedia implemented a full strategy and execution plan, designing secure, branded landing pages and launching targeted Google Ads and LinkedIn campaigns. They built lead capture forms and analytics integration using HubSpot, creating a scalable marketing engine. The solution delivered qualified leads directly to sales, significantly improved campaign agility, and provided enhanced reporting transparency, laying a repeatable framework for future initiatives.

GE HealthCare Digital Pharma Solutions