Case Study: GE HealthCare Command Center achieves scalable global content delivery with Ascedia

GE HealthCare Command Center drives high-value leads with Ascedia

GE HealthCare Command Center needed a dedicated digital platform as their product line had outgrown the constraints of the corporate website. Their challenges included a lack of brand distinction, publishing limitations, and inadequate tools for rich media and lead capture. Ascedia was brought in to build a standalone presence that could accelerate content delivery and scale globally.

Ascedia executed a solution involving custom UX design and a scalable HubSpot implementation with specialized functionality for podcasts and events. They integrated a structured content strategy with gated assets and marketing automation. The results included significant increases in traffic and high-value leads, with the platform becoming one of GE HealthCare's top-performing web properties and a model for digital performance.

GE HealthCare Command Center