Case Study: Cielo achieves stronger PPC performance with Ascedia's digital marketing strategy

Cielo boosts brand exposure with Ascedia and drives 4.2 million impressions

Cielo, a provider of recruitment process outsourcing solutions, engaged the digital marketing vendor Ascedia to lead its Pay-Per-Click advertising strategy. The challenge was to target new clients in key industries, build brand awareness, and specifically increase conversions and click-through rates from Paid Search campaigns.

Ascedia implemented a comprehensive digital strategy, beginning with extensive keyword research and restructuring the Google and Bing Ads accounts. They managed programmatic media buying, launched display campaigns, and consolidated all marketing data into a single report. In the first year, this solution delivered 4.2 million impressions, 73,000 hours of brand exposure, an 8.5x increase in session duration, and a significant decrease in bounce rate. Ascedia became a trusted extension of Cielo's team, delivering these huge results.

Cielo