Case Study: Yıldız Ventures accelerates investment evaluation by 50% with Asana

Yıldız Ventures accelerates investment evaluation by 50% with Asana

Yıldız Ventures, the venture capital arm of Yıldız Holding, needed a better way to manage a high volume of startup pitches, internal requests, and cross-team communications that were spread across email, spreadsheets, chat, and other tools. With Asana, the team aimed to centralize work, streamline collaboration, and speed up investment evaluation and day-to-day operations.

Asana, implemented with support from Omtera and used as a company-wide work management platform, helped Yıldız Ventures automate workflows, route requests with forms and rules, and track deal flow, HR, IT, legal, and portfolio activities in one place. The results were significant: Asana adoption rose from 20% to 95%, business processes became 40% faster, busy work dropped 35%, strategic work increased 80%, and the investment team evaluated deals up to 50% faster.

Yıldız Ventures

Ecem Altiok

Investment Director