Asana
212 Case Studies
A Asana Case Study
Xero is a cloud-based accounting platform headquartered in Wellington, New Zealand, serving more than 3 million subscribers with 4,000+ employees across five continents. As the company scaled globally, teams struggled with time-zone barriers, siloed tools, static OKR spreadsheets, limited visibility into cross‑functional work, and heavy status meetings that slowed progress.
Xero adopted Asana as a single source of truth—meeting agendas, project templates, Portfolios, and OKR tracking centralized work and made asynchronous collaboration practical and secure. Leaders gained real-time visibility into priorities and risks, teams cut meeting time by turning updates into action items, and cross‑functional initiatives now execute faster and more transparently, helping Xero scale into new regions.
Tony Ward
President, The Americas