Case Study: Wix achieves faster product launches and streamlined cross-team workflows with Asana

Wix speeds up launch timelines and streamlines workflows with Asana

Wix, the Tel Aviv–headquartered website platform with over 180 million users and 19 offices worldwide, faced a major coordination challenge as it prepared to launch its new Editor X product. Teams were using disparate tools — spreadsheets, email threads, and multiple work apps — which created information silos, unclear priorities, limited visibility into workloads and milestones, and slow resource management across cross-functional marketing, product, and support teams.

Wix adopted Asana — consolidating work into Boards, running quick trainings, and integrating with Slack — to create a single source of truth for projects and tasks. That shift enabled a successful global Editor X launch with a full suite of marketing and support materials, faster product delivery, clearer accountability on bugs and backlogs, improved cross-team collaboration, and ongoing efficiencies as Asana becomes the hub for planning and roadmaps.

Wix

Paula Ximena Mejia

Head of Marketing Ops and Partnerships