Case Study: Wikimedia Foundation achieves streamlined global fundraising and increased team capacity with Asana

Wikimedia’s efficient fundraising operation with Asana

The Wikimedia Foundation, the nonprofit that runs Wikipedia, manages global online fundraising campaigns for a 100% remote team reaching six million donors across 30 countries and 20 languages. The Online Fundraising team relied on spreadsheets to coordinate banner and email campaigns, which made planning inflexible, obscured how long launches would take, and hampered asynchronous, cross‑time‑zone collaboration—undermining resourcing and efficiency.

After a six‑month Asana pilot, the team mapped spreadsheet workflows into color‑coded projects, custom fields, Calendar/Timeline/Board views, and task‑level details so campaigns could live in multiple projects and be tracked asynchronously. The result: clearer launch timelines and baseline durations, fewer status meetings, increased team capacity and morale, faster response to major changes (like COVID‑related rewrites), and growing adoption across other fundraising teams.

Wikimedia Foundation

Thea Skaff

Senior Manager, Global Fundraising Campaigns