Case Study: Verizon accelerates campaign delivery and growth with Asana

Verizon improves campaign SLAs by 2 weeks with Asana

Verizon, a leading global telecommunications company, faced challenges in campaign management due to inconsistent manual processes, siloed teams, and a lack of clear prioritization. This led to errors, delays, and difficulty focusing on high-impact work. To address this, Verizon turned to Asana's work management platform to streamline its operations.

Using Asana, Verizon implemented automated intake forms, centralized success boards for cross-functional teams, and a custom scoring model for strategic prioritization. This solution provided real-time visibility and unified workflows. The results were substantial, including a two-week improvement in campaign service level agreements, significantly faster execution, and a marked increase in high-impact task completion, all contributing to accelerated growth and market leadership.

Verizon